[FIFA]：FIFA World Cup Qatar 2022™ Global Engagement & Audience Report (Detailed report)

FIFAWORLDCUP

FIFAWorldCupQatar2022Qatar2022

GlobalEngagement&AudienceExecutiveSmmaru

MainMenuMethodology

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Global

Summary

Appendix

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FIFAWORLDCUPQqt_Ar2022

Methodology-TotalEngagement

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FIFAWORLDCUPQat_Ar2022

Methodology-AudienceMeasurement

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GlobalSummary

FIFAWORLDCUP

Qatar2022

SubMenu

GeneralOverview

TheFinal

Total

MediaEngagement

Match

Audience

CoverageConsumption

DigitalBackto

HighlightsMainMenu

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Keytakeaways

TheFIFAworldCupQatar2o22menqaged5billionfansacrossallmedia(LinearTV,

Digital,SocialMediaandFIFAPlatforms):

viewers:

AveragegloballiveaudienceofFIFAWorldCupQatar2022was175millionviewers:

Substantialincreasesindigitalandsocialengagement-the2022Finaldeliveredan

increaseof621%vsthe2018Finalinsocialmediaengagements;

Digitalstreamingrecords-Telemundo'sstreamingcoverageoftheFinalwasthemost

streamedFIFAWorldCupmatchinUSmediahistory.regardlessoflanguage.

GeneralOverview

TotalMediaEngagement

5bn

FIFA

LinearTv

2.9bn

Digital/Streaming

2./bn

SocialMedia

2.2br

FIFAPlatforms

711.8rr

FIrA5ocialMediaChannels2

34.1K

t+pt: 15.0bn

tainpress? RLr.S%HLL+ 811m

-:tergageyrerr: 144852452018 3.6bn

Tetalvidenvie:1202%v52018

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FIFAWORLDCUPQat_Ar2022Global

Summary

TotalEngagementxRegion(Millions)-SurveyedMarkets

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NoteFIFAWorldCupQatar2022rdatadoesnotIncludeRusslaorBelarus,asPSEIsnotabletoIncludewithinthelrroportinganudatathotpertoinstoorlssourcedfromRussioorBelarus

FIFAWORLDCUP@Qat_Ar2O22

Global

Summary

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TotalEngagementxMarket(Millions)-SurveyedMarkets

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